Let's dive deeper !!

The scope of this research has been extended to dive deeper into the world of Smartphone apps. The objectives of the study are three-fold:

• To propose an integrated theoretical framework of Smartphone Applications’ acceptance and intention to use based mainly on the Technology Acceptance Model (TAM). 
• To identify the key determinants in deciding purchase of Smartphone applications and establish their order of importance.
• To analyze the usage pattern of Smartphone apps and to classify the users into different groups based on their usage of apps and factors they consider during purchase of apps.