PAPER TITLE : Extending the Technology Acceptance Model to Account for Social Influence:
Theoretical Bases and Empirical Validation
AUTHOR : Yogesh Malhotra, Dennis F. Galletta
SUMMARY
The Technology Acceptance Model (TAM) represents an important theoretical contribution toward understanding IS usage and IS acceptance behaviors. However, TAM is incomplete in one important respect: it doesn't account for social influence in the adoption and utilization of new information systems. The findings of this study suggest that social influences play an important role in determining the acceptance and
usage behavior of new adopters of new information technologies. When social influences generate a feeling of compliance, they seem to have a negative influence on the users' attitude toward use of the new information system. However, when social influences generate a feeling of internalization and identification on the part of the user, they have a positive influence on the attitude toward the acceptance and use of the new system. The findings also suggest that internalization of the induced behavior by the adopters of new information system plays a stronger role in shaping acceptance and usage behavior than perceived usefulness (PU). Hence the consideration of social influences and how they affect the commitment of the user toward use of the information system seems important for understanding, explaining and predicting system usage and
acceptance behavior.
Theoretical Bases and Empirical Validation
AUTHOR : Yogesh Malhotra, Dennis F. Galletta
SUMMARY
The Technology Acceptance Model (TAM) represents an important theoretical contribution toward understanding IS usage and IS acceptance behaviors. However, TAM is incomplete in one important respect: it doesn't account for social influence in the adoption and utilization of new information systems. The findings of this study suggest that social influences play an important role in determining the acceptance and
usage behavior of new adopters of new information technologies. When social influences generate a feeling of compliance, they seem to have a negative influence on the users' attitude toward use of the new information system. However, when social influences generate a feeling of internalization and identification on the part of the user, they have a positive influence on the attitude toward the acceptance and use of the new system. The findings also suggest that internalization of the induced behavior by the adopters of new information system plays a stronger role in shaping acceptance and usage behavior than perceived usefulness (PU). Hence the consideration of social influences and how they affect the commitment of the user toward use of the information system seems important for understanding, explaining and predicting system usage and
acceptance behavior.
No comments:
Post a Comment