PAPER TITLE : A Conceptual Framework and Propositions for the Acceptance of Mobile Services
AUTHOR : Sally Rao and Indrit Troshani
SUMMARY
The research paper is explores, analyzes and critically assesses the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Personalisation, ubiquity and location specificity of mobile services make their adoption somewhat different from other Information and Communication Technology (ICT) services. Further, mobile technologies and the associated services integrate both the business and social domains of the user’s life.
The paper extends the existing models to propose an integrated and eclectic conceptual
framework which attempts to explain adoption behaviour of users of mobile services.
AUTHOR : Sally Rao and Indrit Troshani
SUMMARY
The research paper is explores, analyzes and critically assesses the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Personalisation, ubiquity and location specificity of mobile services make their adoption somewhat different from other Information and Communication Technology (ICT) services. Further, mobile technologies and the associated services integrate both the business and social domains of the user’s life.
The paper extends the existing models to propose an integrated and eclectic conceptual
framework which attempts to explain adoption behaviour of users of mobile services.
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